The IC Showroom, Milan

What to do on a Rainy Day but to Browse the upcoming Fall / Winter Collections!?

Indeed.. and lucky you cause here are the pics of the super duper chic Milly and Equipment Collections which I had the pleasure to touch.. sorry to ‘discover’.. while visiting the IC Insight Communications Showroom in Milan the other week (read my other post on the IC Showroom and their gorgeous Guy Laroche Collection here)

The IC Showroom, Milan

The IC Showroom, Milan

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Milly is an iconic American brand known for exquisite prints & colors and its special little vintage vibe. Created in 2001, the brand is worn by celebrities such as Gwyneth Paltrow and Victoria Beckham and is a real success story. The person who set it up is Michelle Smith.. and let me explain you her story as I found it actually quite interesting (and you know how much I love to hear about the ‘how to’ behind success stories!).

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Michelle Smith initially studied fashion illustration (which she earned a scholarship for) before studying fashion design at the New York’s Fashion Institute of Technology. In order to pay for her studies there, she was working at the Hermes boutique in Manhattan but, upon graduation, she wrote to the President of Hermes requesting an internship at their Paris headquarters.. Her request was granted, making Michelle Smith the first American Hermes employee sent to work in Paris! While in Paris, Michelle Smith continued her studies at the prestigious design school ESMOD before returning home to New York and establishing her own design business, Milly. With such an academic background and positive attitude, no wonder her brand is such a success story!

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Their collection is all about vibrant pops of color on a base palette of black and white.

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

I personally fell in love with this shirt.. so modern chic!

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

If you want to see how it looks on you, go check out their website, there is a fun app where you can download your own pic to check yourself out in their clothes!

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Milly, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

The other collection which I discovered there is Equipment. Equipment is a French brand which, back in 1975, had the idea of transforming men’s shirts for women’s wardrobes and the brand is all about – and represents the creme de la creme in the fashion world for – shirts and pajamas. Recently re-launched by Serge Azria, all the models are heavenly tailored and are true pieces of classic luxury.

Equipment, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Equipment, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

The piece that I preferred in this brand was this bright yellow silk pajamas.. how fun and new for a luxurious pyjamas! Well looks like both our days and nights are actually going to be full of colours this winter..

Equipment, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Equipment, Fall/Winter 2012/13 Collection at the IC Showroom, Milan

Did you know these brands? Which one do you prefer? Happy week my loves!

8 thoughts on “What to do on a Rainy Day but to Browse the upcoming Fall / Winter Collections!?

  1. cupicake

    Je ne connaissais pas mais j’adore ce que tu montres de Milly, les coupes, les couleurs, je suis fan! (et c’est cool que tu aies vécu à bxl^^) bizoux

    Reply
  2. Sam

    This is all too much gorgeous temptation! Can I please have every piece here? The article you wrote about in your comment sounds so interesting….would love to hear more.

    Reply
  3. Pingback: Milly Resort 2012/13 or the Funky Nassau Chic Look! | Absolutely Faaabulous...

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